EPISODE · May 9, 2026 · 23 MIN
The App Helping Millions Drink Less
from Legends N Leaders · host Ben Weiss
In this episode of LegendsNLeaders, we sit down with Vedant Pradeep, co-founder and CEO of Reframe, the neuroscience-based app helping millions of people reduce or rethink their relationship with alcohol. Founded by Vedant Pradeep and Ziyi Gao, Reframe uses psychology, behavioral science, and daily habit-building tools to help users cut back on drinking without shame, stigma, or rigid recovery models. We discuss:• Why traditional approaches to alcohol recovery often fail• The neuroscience behind habit formation and addiction• Why more people are questioning alcohol culture• Building a wellness company with purpose• Entrepreneurship, resilience, and scaling a mission-driven startup• The future of mental wellness and behavior change• How technology can help people build healthier livesVedant also shares his personal journey, the rapid growth of Reframe, and why he believes the future of wellness is about sustainable behavior change rather than perfection. Reframe has helped millions of users rethink alcohol through science-backed daily lessons and habit tracking. This episode is packed with insights on entrepreneurship, neuroscience, wellness, psychology, startups, and the future of healthy habits.#Wellness #MentalHealth #Entrepreneurship #Startup #Psychology #Neuroscience #LegendsNLeaders
What this episode covers
In this episode of LegendsNLeaders, we sit down with Vedant Pradeep, co-founder and CEO of Reframe, the neuroscience-based app helping millions of people reduce or rethink their relationship with alcohol. Founded by Vedant Pradeep and Ziyi Gao, Reframe uses psychology, behavioral science, and daily habit-building tools to help users cut back on drinking without shame, stigma, or rigid recovery models. We discuss:• Why traditional approaches to alcohol recovery often fail• The neuroscience behind habit formation and addiction• Why more people are questioning alcohol culture• Building a wellness company with purpose• Entrepreneurship, resilience, and scaling a mission-driven startup• The future of mental wellness and behavior change• How technology can help people build healthier livesVedant also shares his personal journey, the rapid growth of Reframe, and why he believes the future of wellness is about sustainable behavior change rather than perfection. Reframe has helped millions of users rethink alcohol through science-backed daily lessons and habit tracking. This episode is packed with insights on entrepreneurship, neuroscience, wellness, psychology, startups, and the future of healthy habits.#Wellness #MentalHealth #Entrepreneurship #Startup #Psychology #Neuroscience #LegendsNLeaders
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The App Helping Millions Drink Less
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