The Apple Offer

Is Apple’s iPhone now a “boring” offer? How does Apple sell status instead of features? Why does Apple’s approach look so different from Google’s?In this episode, learn more about:-- How one offer reshaped Apple’s entire company.-- The graveyard of Google’s forgotten offers.-- When to make big offer bets…and when not to.-- Why Steve Jobs went all-in on this offer.-- If you did this with your iPhone, Apple is still winning.GO DEEPER-- Episode 22: Offer Fatigue-- Episode 45: The Chipotle Offer-- Episode 17: The High Ticket Offer Lie Everyone Believes-- Follow Ken on LinkedIn-- Read Ken’s weekly briefingWORK WITH MEIf this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm