The Architect of Insights: Building Programs and Buy-In with Ashley Hopkins

Building a successful insights function requires strategic listening, intentional relationship-building, and a clear vision for delivering value across the organization. In this episode of The Curiosity Current, hosts Stephanie and Matt speak with Ashley Hopkins, an insights leader who has built consumer research functions from scratch at companies like ASICS, Wayfair, and now Resident (home of Nectar and DreamCloud mattresses), about the art and science of establishing impactful insights programs.