The Architect of MENA’s Marketing Landscape: The Strategic Legacy of Katie Purcer Golding

In this episode, we take a deep dive into the career and leadership of Katie Purcer Golding, a figure recognized as one of the Forbes Middle East Top 10 Women in Marketing. With over 27 years of experience in senior marketing and commercial roles, including more than 17 years within the MENA region, Katie has established herself as an award-winning media leader who thrives in complex, highly competitive environments.We explore her extensive professional journey, which includes her current role as Director of Development Marketing at ALDAR and her tenure as the Chief Marketing Officer for Saudi Research and Media Group (SRMG). Our discussion traces her impact across a wide range of global and regional powerhouses, from her time as the Marketing and Communications Director at Sky News Arabia to her work with major accounts like British Airways, BT, and the Saadiyat Island developments.Beyond the titles, we analyze Katie’s unique ability to translate insight into impact, aligning storytelling with commercial outcomes. We also look at her influence outside the boardroom as a Board Member of Rise ME and a mentor in the Abu Dhabi Emirate, where she focuses on supporting entrepreneurship and leadership development for the next generation. Join us as we discuss a leader who has shaped not just brands, but the very standards of leadership within the marketing and communications profession.