Behind the Masterful Architects of Craft Brewing: The 40-Year Journey of Sierra Nevada Brewing Co.

This week we welcomed the team from legendary Sierra Nevada Brewing Company, in house to chat all things Sierra Nevada. Nestled in Chico, California, the passion project of industry legend Ken Grossman quickly became and has continued to persist as the standard bearer in the industry for quality and consistency. Having Nick & Jordan in house to discuss this industry powerhouse was so much fun and to hear the detailed stories of both Ken Grossman as an owner and the brand itself. This was a fantastic episode and the level of attention to detail from an industry giant was wildly impressive. If you want to immerse yourself in Craft Beer, this is the episode to start with... for sure! Hope you enjoy the stories as much as we did here in the taproom. Thanks for giving this episode a listen and we hope to see you in house for the live taping of the next episode. Cheers!Recorded live September 5, 2024, at Southside Cellar.125 S Main St, Fort Worth, Texas 76104www.southsidebeercellar.comwww.instagram.com/southsidecellarShawn Howell, host.Recorded & Produced by Shaun Fernandez & Jaime Salazar.Liquid beats are "Brewed Up" by J/O/E - check it out: www.instagram.com/brewedupjoe+++++++++++++++++++++++Recorded live and in-person, in front of a real human audience.