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The AriZona iced-tea 99-cent miracle episode artwork

EPISODE · Apr 20, 2022 · 20 MIN

The AriZona iced-tea 99-cent miracle

from Headlines From The Times · host David Toledo, Kasia Broussalian, Kinsee Morlan, Gustavo Arellano, Shani O. Hilton, Ashlea Brown, Jazmín Aguilera, Shannon Lin, Mario Diaz, Sam Dean, Denise Guerra, Angel Carreras

Since AriZona iced tea launched in 1994, a can of the stuff has cost 99 cents. It’s a business anomaly, yet one that has turned the company into a multibillion-dollar outfit. And the owner vows to keep his iced tea at that price even during the worst inflation the United States has seen in 40 years, which is eating into the company’s revenue.Today, we get into this odd business ideology.Host: Gustavo ArellanoGuest: L.A. Times business reporter Sam DeanMore reading:As inflation soars, how is AriZona iced tea still 99 cents?Read the episode transcript

What this episode covers

For 30 years, a big can of the wildly popular AriZona iced tea has cost 99 cents. How do they do it? We find out.

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Frequently Asked Questions

How long is this episode of Headlines From The Times?

This episode is 20 minutes long.

When was this Headlines From The Times episode published?

This episode was published on April 20, 2022.

What is this episode about?

Since AriZona iced tea launched in 1994, a can of the stuff has cost 99 cents. It’s a business anomaly, yet one that has turned the company into a multibillion-dollar outfit. And the owner vows to keep his iced tea at that price even during the...

Can I download this Headlines From The Times episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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