The Art and Craft Of Brand Positioning Development with Ulli Appelbaum

from Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More. · host Sales POP!

Your brand is about your customers' association with your offering, not your logo and tagline. In this Expert Insight Interview, we welcome Ulli Appelbaum, author of The Brand Positioning Workbook.

Episode metadata supplied by the publisher feed · Published Jun 29, 2022

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The Art and Craft Of Brand Positioning Development with Ulli Appelbaum

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This episode was published on June 29, 2022.

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