The Art and Science of Modern Retail Marketing with Ross Martin, President of Known Media Agency

RESOURCESListen to Episode 1: Listen to Episode 2: GammaLearn more about Known Media AgencyMarketing is both an art and a science, and no one understands that better than my guest today, the incredible Ross Martin. Ross is an Emmy and Peabody award-winning marketer and the President of Known, a groundbreaking marketing firm that's redefining the industry. In this episode, we explore how to balance creativity with data in retail marketing, strategies for making your brand stand out, and what sets Known apart from other agencies. We dive into the power of data in modern marketing and how Known uses advanced analytics to optimize campaigns. Ross offers practical tips for getting your products into retail stores (and keeping them there!) and connecting with your target audience. He also shares inspiring success stories from some of his favorite brands. Whether you're an entrepreneur, marketer, or just curious about what makes a brand succeed, this episode is packed with valuable insights you can't miss.IN THIS EPISODE:- (3:28) A behind-the-scenes look at Ross’ incredible career trajectory - (10:28) How Known’s business model works against workplace toxicity and redefines agency success- (20:06) Strategies to make your brand stand out and stick - (25:25) The marketing non-negotiables you need to invest in - (31:27) Tips for avoiding common mistakes when developing and executing a strategy/product- (35:51) A deep dive into the brands Ross works with and why he enjoys working with their portfolios - (39:51) The future of KnownCONNECT WITH ROSSEmail RossLearn more on Ross’ Website CONNECT WITH TINAFollow me on InstagramLearn more on my websiteListen to more Shelf HelpMentioned in this episode:Launch your product strategically and responsibly with guided expertise from Wellspring Studio!Wellspring StudioGet unstuck in your business and join my Founders Circle Membership!Founders Circle