The Art and Science of Qualitative Customer Interviews

from xMBA Podcast Series (Feed Disabled) · host Jellypod

Why do some startups succeed while others build products nobody needs? This episode breaks down proven methods for conducting qualitative customer interviews. James and Sandra dig into industry best practices and recent AI innovations to help you unlock real customer insights and transform them into decisions that drive business success in Switzerland's tech industry.

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This episode is 13 minutes long.

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This episode was published on November 12, 2025.

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