The Art Direction of Beauty: What Stylists Can Learn from the Brand Side

In this episode of HairSmarter, we sit down with creative director Davia de Croix—Senior Director of Brand Design at the Guggenheim Museum and the visionary behind campaigns for L’Oréal, Essie, and other global beauty brands. We explore how the brand world shapes the way we see beauty, what stylists can borrow from art direction, and how reinvention, empathy, and emotional storytelling define the future of our craft.