The Art of Automotive Marketing with Alyson Landis

Alyson Landis is the CEO of Inkcentric Corp, which is based in sunny California.Alyson Landis, a seasoned Marketing and Procurement Specialist, brings over 25 years of experience in the automotive industry. As the driving force behind Inkcentric Corp, Alyson has become a trusted partner for dealers and automotive clients nationwide.👉 Register for the upcoming Fixed Ops Roundtable EventWhat we discuss in this episode:Theatrics in Automotive Marketing:Join Alyson and me as we explore the creative side of automotive marketing, from themed events to quirky merchandise, and how it all ties back to building brand identity.The Power of Print:In a digital age, Alyson makes a compelling case for the enduring impact of print marketing. Discover the behind-the-scenes of producing high-quality materials, like the iconic Galpin calendars, and the art of capturing attention in a tangible way.Partnerships & Trust:Uncover the dynamics of working closely with automotive partners. Alyson sheds light on how Inkcentric Corp collaborates seamlessly with various players in the industry, making them the go-to for trusted marketing solutions.Bridging Digital and Print:We discuss the harmonious relationship between digital and print marketing, creating a well-rounded strategy that resonates with the audience and keeps the brand at the forefront.Join us in this lively conversation that unveils the artistry behind automotive marketing and the strategic thinking that keeps brands vibrant and memorable. Alyson's expertise and passion are evident, making this episode a must-listen for anyone in the automotive business.Listen to the episode featuring Alyson Landis for even more insights!Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXYThanks, Alyson LandisConnect with Ted Ings and the Fixed Ops Roundtable:Register for the next Fixed Ops Roundtable EventTed Ings on LinkedInCenter for Performance Improvement