The Art of Being a Good Neighbor

What if moving "to the front" had less to do with profitability and more to do with impact? In this episode, host Adam explores that question alongside Matt and Brittany McCoy — second and third generation State Farm agents based in Tulsa, Oklahoma, and the founders of Good Neighbor Coffee Company.Matt and Brittany share the story behind their coffee company, born out of a literal dream and rooted in the scripture to love your neighbor as yourself. What started as a gift for their own insurance clients has grown into something much bigger — a tool any business can use to stand out in a world where customers are bombarded by competing offers every single day.The conversation digs into why "good neighbor" isn't just a name, it's a strategy. Adam and the McCoys talk about why people stay loyal to businesses that make them feel cared for, not just sold to, and how something as simple as a bag of coffee can become a meaningful touchpoint in a customer relationship, an onboarding gift, a marketing tool, or a way to mend a relationship after a mistake. They also dive into the deeper why behind it all: showing up for people in the moments that matter most, like the claims process, and letting genuine care — not just profitability — drive the way you do business.Whether you're in insurance, another service industry, or just looking for a fresh way to build authentic relationships with your customers, this episode is full of practical and heartfelt ideas for becoming the kind of business people don't want to leave.