The Art of Being Seen: Branding Lessons from a Celebrity Photographer

What do Vogue, the Kardashians, Playgirl, and female entrepreneurs have in common? Celebrity and branding photographer Katie Levine joins us for a fascinating conversation about what it really means to be seen and why the visuals behind your business matter more than ever. Katie shares the story behind photographing one of the internet's most talked-about Playgirl covers featuring Britney Spears' ex-husband, Sam Asghari, and reveals why the "female gaze" created such a powerful response online. From interning at Vogue and working alongside legendary photographer Annie Leibovitz to shooting celebrities and helping entrepreneurs elevate their brands, Katie offers an inside look at the creative world behind the camera. But this episode isn't just about celebrity stories. It's about visibility, confidence, and building a brand that reflects the value of what you've created. Tune in to hear: How Katie landed internships at Vogue and with Annie Leibovitz The behind-the-scenes reality of celebrity photoshoots The story behind Sam Asghari's viral Playgirl cover Why creating a safe environment is essential during photoshoots The difference between the male gaze and the female gaze in photography Katie's experiences photographing celebrities, including the Kardashians Why entrepreneurs should invest in professional branding photography How often business owners should refresh their brand photos The importance of mood boards, Pinterest, and creative direction Building a team for a successful branding shoot Trends Katie is loving (and a few she's ready to retire) How to balance timeless imagery with staying current The power of authentic visibility in business Practical advice for pursuing seemingly impossible dreams Why persistence often matters more than permission Connect with Katie: Instagram: @katielevinephoto Website: katielevinephoto.com Podcast: Beyond My Lens How To Get Involved: Life-Changing Money is a podcast all about money. We share stories of how money has impacted and radically changed the lives of others—and how it can do the same for you. Your host, Barbara Schreihans (pronounced ShREE-hands) is the founder and CEO of Your Tax Coach, and the creator of the Write Off Your Life Course. She is a top tax strategist, business coach, and expert in helping business owners and high-net-worth individuals save millions in taxes while increasing profits. When she’s not leading her team, coaching clients, or dreaming up new goals for her company, you can find her drinking coffee, hanging out with her family, and traveling the world. Grab a cup of coffee and become inspired as we hear from those who have overcome and are overcoming their self-limiting beliefs and money mindsets! Do you have a burning question that you’d love to hear answered on a future show? Please email it to: [email protected] Sign Up For Our Newsletter Life Changing Money Podcast Get Tax Help!