The Art of Booking Winnipeg Folk Festival with Chris Frayer

In this episode we chat with Chris Frayer, the Artistic Director of Winnipeg Folk Festival.We get into the evolution of the Winnipeg Folk Festival and what it takes to build a lasting music festival. Chris also shares insights from his decades in the industry, including how he approaches artist booking, balancing emerging and established artists, and creating meaningful experiences for audiences. Don’t miss Winnipeg Folk Festival 2026 happening July 9th-12th. For more information on Winnipeg Folk Festival, tickets and on their year-round concert series, visit their website and follow them on Instagram and Facebook.About Chris FrayerChris Frayer has been active in the Canadian music industry for over 27 years, serving as Artistic Director at the West End Cultural Centre and Jazz Winnipeg, and for the past 21 years as Artistic Director of the Winnipeg Folk Festival. In addition to leading the festival’s four-day event each July, he oversees its year-round concert series and the Young Performers Program.______________Tune in to the latest episodes of Refolkus, featuring latest music releases from Folk Canada members and Refolkus guests, now broadcasting on CKCU FM 93.1 in Ottawa, CKUW 95.9 FM in Winnipeg and CFBX 92.5 FM in Kamloops.Presented by Folk CanadaHosted by Rosalyn DennettProduced by Kayla Nezon and Rosalyn DennettMixed by Jordan Moore of The Pod CabinTheme music “Amsterdam” by King CardiacArtwork by Jaymie Karn