EPISODE · Apr 29, 2026 · 30 MIN
The Art of Booking with Mark Steiner of GigSalad
from Refolkus · host Folk Canada
In this week's episode, we chat to Mark Steiner, founder of GigSalad. We get into his path through the music industry, from working as a booking agent to creating GigSalad.Drawing from his experience on the booking side, Mark shares insight into how talent gets matched with opportunities, what bookers are really looking for, and what actually makes artists stand out when it comes to getting booked. We also talk about creativity and ADHD, and how understanding the way you work can become a real advantage in a career that demands consistency and self-direction. It’s a grounded, honest look at the realities behind getting booked—and what it takes to build something that lasts.Find Mark Steiner on Instagram and be sure to check out GigSalad - listeners can enjoy 25% off any paid GigSalad membership by using the promo code FOLK25.About Mark SteinerMark Andrew Steiner is the co-founder and CEO of GigSalad, the leading online marketplace that connects event planners with performers, entertainers, and service professionals across the United States and Canada. Since launching GigSalad in 2007, Mark has driven the company’s vision, business strategy, and customer‑first ethos, transforming a simple talent directory into a vibrant platform used by millions of event hosts and thousands of creative professionals nationwide.Before GigSalad, Mark spent more than three decades in the entertainment industry, beginning as an actor and film craft services provider and later founding and growing his own talent agency that represented hundreds of artists for major events, concerts, and cultural institutions. Mark’s entrepreneurial journey reflects his passion for empowering artists and service providers, backed by his commitment to innovation, strategic partnerships, and building a team culture rooted in practical creativity. He also earned recognition with the Goodwill Games Peace Prize for developing an educational product promoting racial equality among children.______________Tune in to the latest episodes of Refolkus, featuring latest music releases from Folk Canada members and Refolkus guests, now broadcasting on CKCU FM 93.1 in Ottawa, CKUW 95.9 FM in Winnipeg and CFBX 92.5 FM in Kamloops.Presented by Folk CanadaHosted by Rosalyn DennettProduced by Kayla Nezon and Rosalyn DennettMixed by Jordan Moore of The Pod CabinTheme music “Amsterdam” by King CardiacArtwork by Jaymie Karn
What this episode covers
In this week's episode, we chat to Mark Steiner, founder of GigSalad. We get into his path through the music industry, from working as a booking agent to creating GigSalad.Drawing from his experience on the booking side, Mark shares insight into how talent gets matched with opportunities, what bookers are really looking for, and what actually makes artists stand out when it comes to getting booked. We also talk about creativity and ADHD, and how understanding the way you work can become a real advantage in a career that demands consistency and self-direction. It’s a grounded, honest look at the realities behind getting booked—and what it takes to build something that lasts.Find Mark Steiner on Instagram and be sure to check out GigSalad - listeners can enjoy 25% off any paid GigSalad membership by using the promo code FOLK25.About Mark SteinerMark Andrew Steiner is the co-founder and CEO of GigSalad, the leading online marketplace that connects event planners with performers, entertainers, and service professionals across the United States and Canada. Since launching GigSalad in 2007, Mark has driven the company’s vision, business strategy, and customer‑first ethos, transforming a simple talent directory into a vibrant platform used by millions of event hosts and thousands of creative professionals nationwide.Before GigSalad, Mark spent more than three decades in the entertainment industry, beginning as an actor and film craft services provider and later founding and growing his own talent agency that represented hundreds of artists for major events, concerts, and cultural institutions. Mark’s entrepreneurial journey reflects his passion for empowering artists and service providers, backed by his commitment to innovation, strategic partnerships, and building a team culture rooted in practical creativity. He also earned recognition with the Goodwill Games Peace Prize for developing an educational product promoting racial equality among children.______________Tune in to the latest episodes of Refolkus, featuring latest music releases from Folk Canada members and Refolkus guests, now broadcasting on CKCU FM 93.1 in Ottawa, CKUW 95.9 FM in Winnipeg and CFBX 92.5 FM in Kamloops.Presented by Folk CanadaHosted by Rosalyn DennettProduced by Kayla Nezon and Rosalyn DennettMixed by Jordan Moore of The Pod CabinTheme music “Amsterdam” by King CardiacArtwork by Jaymie Karn
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The Art of Booking with Mark Steiner of GigSalad
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