The Art of Branding: Insights from Tom Cox | Passion Behind The Art 193

In this engaging conversation, Tom Cox shares his extensive journey in branding and design, detailing his experiences from working at Coca-Cola to launching his own book, 'What the Hell is This? Creativity and Brand Growth.' He discusses the importance of understanding the 'why' behind design, the creative process he employs, and how he collaborates with clients to achieve brand clarity. Tom emphasizes the need for creative freedom in branding and the confidence that comes from having a structured discovery process. In this conversation, Tom Cox shares insights on building confidence in the design process, the challenges of writing and editing a book, and the importance of understanding brand identity through art movements. He emphasizes the role of designers in evolving established brands and discusses personal rituals that contribute to his success. The conversation concludes with Tom's aspirations to empower artists and engage in more speaking opportunities. JOIN THE COMMUNITY: http://passionbehindtheart.com Host Instagram: https://www.instagram.com/dpcreates Podcast Instagram: http://bit.ly/pbtaInstagram Podcast Twitter: https://twitter.com/PbtaPodcast LEARN MORE ABOUT TOM COX: https://tomcoxdesign.com/ THIS WEEK'S EPISODE IS BROUGHT TO YOU BY FLY TEDDIE: https://www.flyteddie.com/ SUPPORT THE SHOW! Stop by today: https://bit.ly/pbtaSupport I would love to hear from you. Take a picture of the episode you're listening to and tag the podcast on Instagram or Twitter at @dpcreates, #pbtashow LEAVE AN ITUNES RATING AND REVIEW Share the show on social media or follow the Podcast InstagramSubscribe to your favorite podcast player:iTunesStitcherGoogle Play RadioOvercast