The Art of Building a B2B Marketing Team from Scratch with Kiley Nichols

Building a B2B marketing engine from scratch isn’t for the faint of heart, but Kiley Nichols makes it sound almost fun. On this episode of Share of Voice, Jennifer Tanner chats with Kiley, head of marketing at NetBox, about what it really takes to launch and scale a successful marketing program at a growing startup. They discuss:  •The importance of starting with content in marketing  •Why budget planning should align with anticipated marketing goals  •How hiring a field marketer can significantly impact event success  •Using tools and freelancers to help scale marketing efforts  •Using AI to augment marketing efforts and improve efficiency🔑 Key Timestamps:03:01 Tools for Scaling Marketing Efforts04:27 Hiring for Impact06:08 Budgeting Strategies for Startups08:00 Navigating Challenges in Startups09:02 Measuring Success and Key Metrics09:53 Celebrating Wins and Team Contributions11:35 Fostering Creativity in Marketing12:10 Leveraging AI in Marketing13:32 Actionable Advice for ListenersConnect with KileyKiley on LinkedInConnect with Look Left MarketingWebsiteBryan on LinkedInJenn on LinkedIn