The Art of Crafting Press Releases That Will Get Picked Up (Bonus EP20)

The best social sharing snippet from this interview is by far... " then when they quote you in it, because you're going to have an amazing quote, which is a secret, you know, any mediocre press release, or even a great press release, you want a quote that just sings, is amazing. If a journalist was to paraphrase what you wrote, there'd be a loss an ache. So you really want to make sure that quote stands in there because if they quote you, they have to provide the context of who you are. So if you've only referenced yourself as Mickey Kennedy, author of, you know recent bestseller XYZ, that's exactly the way they're going to quote you."In this episode, I felt like I was getting the inside scoop on all things press releases. Mickie Kennedy, President of eReleases, shares insights on different types of press releases, importance of creating compelling content beyond simple product announcements. He highlights the need for story arcs, human interest elements, and meaningful quotes to capture media attention. Mickey also elaborates on the significance of multiple press releases in a PR campaign and leveraging earned media for increased credibility and conversions. He offers practical advice on measuring ROI and underscores that small businesses can achieve impactful PR results by being strategic and persistent. Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting ⁠blog post here⁠.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠About This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.