The art of creating intuitive OTT UX Design with Nikki and Sonia.

In episode 10, part 1, of Playback, Nikki Perugini and Sonia Lafontaine, explore what UX in OTT entails and how it goes beyond aesthetics- functional design, intuitive navigation, and accessibility across devices (1:06). They also share insights about the advantages of user research (5:16), the considerations for designing a high-quality UX (11:58), the common design pitfalls (20:20), and the role that automation plays for UX designers (25:07).  Tune in to the full episode, which delves deeper into how a focused UX strategy can provide actionable insights for your product growth. Music by: ⁠⁠Jahzzar