The Art of Curation: Building a Successful Product Mix with Kristin Fisher

In this episode Dylan sits down with Kristen Fisher, an e-commerce expert and former corporate retail buyer. Kristen shares her entrepreneurial journey from corporate retail to building a thriving gift box business, Boku, and eventually transitioning to a full-time mentorship role for small business owners. The discussion delves into how Etsy sellers can scale their businesses using corporate e-commerce strategies, optimize resources, and diversify revenue streams. Kristen also talks about her decision to close Boku to focus on mentorship, touching on her experience with leading retailers and her Faire Bootcamp program aimed at guiding sellers on the FAIRE platform. This episode is packed with practical advice for small business owners looking to scale, optimize inventory, and grow their wholesale channels.In this episode, we discuss:[02:57] Starting Boku: From Hobby to Business[03:44] Scaling During the Pandemic[08:40] Transition to Mentorship[11:48] Gift Box Business Insights[18:11] Choosing the Right Platform for Your Business[18:44] Understanding Customer Preferences[19:31] Scaling Your Business[20:01] Researching Competitors and Market Trends[20:32] Balancing Customization and Curation[21:01] Identifying and Understanding Your Customer[24:50] Brand Positioning and Photography[27:47] Curating a Product MixConnect with Kristin: Website: https://kristinfishercoaching.com/ Instagram: https://www.instagram.com/KRISTINFISHERCOACHING Podcast: https://kristinfishercoaching.com/podcastYouTube: https://www.youtube.com/@kristinfishercoaching Feeling stuck with your Etsy shop? Inside our Ultimate Etsy course and coaching program, we believe there’s no one size fits all strategy. Every shop is different. That’s why the first step is to book a call with our team so we can understand your goals, identify what’s holding your shop back, and help you create a clear path to growth. A practical 16 step checklist designed to help Etsy sellers optimize their shop, attract more customers, and increase sales. This guide walks you through the essential actions to improve your listings, branding, SEO, and overall shop performance so you can grow your Etsy business with confidence. 📞 Ready for personalized Etsy guidance? Book a FREE 45 MIN CALL with us to discuss your Etsy Shop, what’s preventing your shop’s growth & how we can help you through our private, personalized coaching program, The Ultimate Etsy Course + Coaching! https://calendly.com/dylanjahraus/the-ultimate-etsy-course-qualification-call-podcast 📖 Download my FREE 16-step checklist: https://dylanjahraus.info/16-step-checklist?utm_source=podcast&utm_medium=16-step&utm_campaign=checklist🏆 Student Results dylanjahrausreviews.com📷 Instagram https://www.instagram.com/dylanjahraus/👋 WHO AM I?I am Dylan, a multi-six figure Etsy & Shopify seller. My shop ranks in the 0.1% of Etsy shops worldwide and we reached $1M+ in sales in just 5 years. I am here to provide value to YOU through tips and tactical advice to start your new Etsy shop or grow your current Etsy shop to the multi-six-figure level and beyond. There's no fluff here - only tactics that add to your profit! While the success stories and testimonials we share are based on real experiences, they're not guarantees of similar results for everyone.