The Art of Decision-Making | Prof Dave J Snowden, Director & Founder, The Cynefin Centre

In this episode of The Brand Called You, Prof Dave J Snowden, Director & Founder of The Cynefin Centre, discusses the Cynefin framework and its application in organizational leadership. He explains how the framework categorizes situations into ordered, complex, and chaotic states, comparing them to the physical states of solids, liquids, and gases. Dave explores the evolution of sense-making approaches and their roots in natural science, emphasizing the importance of understanding complexity in decision-making. He shares insights about the differences between human and machine capabilities in problem-solving, particularly in the context of AI.  About Prof Dave J Snowden Prof Dave J Snowden is the Director & Founder of The Cynefin Centre. He works on the application of natural sciences to social systems through the development of methods and the SenseMaker® software suite. In 2008 he won an "Outstanding Practitioner-Oriented Publication in OB" award for a Harvard Business Review article on Cynefin.