The art of defining the scope of your idea (IP as key commercial asset)

Getting the scope of your intellectual property right  at an early stage and aligning it with your business is crucial. But how do you go about it? In this podcast, our guest Antonio López will guide you through some of the critical points you should check before investing in any form of IP. We will discuss why analysing what others have worked out before you will help you learn about what you can protect, where to find this valuable information, and how you could use it to find alternatives and avoid unpleasant surprises later in the process. Alison Campbell, CEO of the United Kingdom Government Office for Tech Transfer, talks with Antonio López, a senior patent expert with Telefonica.  This is the second episode is a new series - "Intellectual property (IP) as key commercial asset: the essentials". How could you turn your ideas and creativity into profit? More specifically, how could you commercialise patents and other intellectual property (IP) to grow your business? This podcast series help inventors, researchers, entrepreneurs and anyone interested in the potential of IP take their first steps in the business world. IP experts from all over Europe will share their inspirational stories, know-how and strategies that can help you turn your idea into a business.