The Art of Effective Prospect Nurturing with Lisa Starkey-Wood

In this episode, I talk with Lisa Starkey-Wood, VP of Enrollment Strategy at Stamats, about what breaks most prospect journeys—and what to fix first.We cover:RFI roadblocks: Why many teams can’t even find their own inquiry form and how to fix basic CTA and form placement so students don’t stall on step one.Day-zero done right: What a strong confirmation experience looks like (thank-you page, instant email, timely counselor outreach) and why waiting for “perfect” personalization is a mistake.Real personalization: Moving beyond “Hi, [First Name]” to program-specific, audience-specific content that actually reflects what students told you they care about.Yield and melt prevention: Simple, high-impact ways to keep accepted and deposited students engaged using faculty, current students, and multi-channel touchpoints.Extra curricular: Watch her 60-minute webinar on the art of effective prospect nurturing. Follow and subscribe to the Education Marketing Leader podcast for more practical conversations built for higher-ed marketers.