EPISODE · Jun 26, 2024 · 26 MIN
The Art of Engaging Audiences Online & In Person with Bay View Printing Co.
from Beyond the Cart · host Nora Lahl, Ashley Town
In this episode of Beyond the Cart, Nora is joined by Bay View Printing Co.'s Ashley Town to discuss the company's digital evolution from print to pixel.Hear how this local business grew its market and transformed operations by focusing on customer service across multiple audiences. From its core design service through its ever-popular "Drink & Ink" events Ashley refined processes and leveraged technology to better support users online and offline.Top takeaways include:History of Bay View Printing CoWhat is Bay View Printing Co today?Identifying different customer typesInvesting in a service and ecommerce websiteHow to mirror offline service offerings onlineAutomating tasks without losing the personal touchIntegrating your website with other business toolsCreating cross-promotional opportunitiesMeeting different audiences where they are
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Season three is all about realigning and refining value. Individual episodes will focus on individual stories with ongoing topics centering around digital strategy, experience design, technology and digital marketing.
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The Art of Engaging Audiences Online & In Person with Bay View Printing Co.
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