The Art of ETA and High-Quality Revenue

This month’s episode of the ETA Insider Podcast welcomes Christine Koval, founder of Next Haven Group. Christine shares her journey from successful start-up Chewy to search entrepreneurship. She reflects on the strategic reasons for the e-commerce success story, the lessons learned from emotionally driven consumer businesses, and why she now prioritizes revenue quality in service-based industries. Christine also discusses how the ETA landscape has shifted, emphasizing the importance of storytelling, personal hustle, and authentic relationship-building in an increasingly competitive market.