The Art of Making a Story 'Pitchable' with Dorie Klissas

Dorie Klissas is the Founder & President of Dorie Klissas Media and the Chief Marketing and Communications Officer at LiveOnNY. Over her career in PR and as a producer on "The Today Show," Dorie has vetted over 100,000 pitches and knows what makes a story pitchable. In this episode, Dorie Klissas shares the art of creating pitchable stories, the importance of well-organized reporting, and how to manage crisis communications in healthcare. Key Takeaways:- Crafting pitchable stories- Crisis communication strategies in healthcare- Turning press officers into reportersEpisode Timeline:2:30How hard was the schedule at "The Today Show"?3:18Dorie's proudest moments working on "The Today Show"5:00Stem cell controversy6:00How does a background in journalism help in PR?7:00How to create a "pitchable" story?9:25The story of the oyster-catching bird11:45How to turn press officers into reporters14:00The importance of well-organized reporting15:40How to fact-check scientific press releases17:45How to super-charge media relations during a crisis19:30Dorie's COVID reporting21:45Dorie's thought leadership philosophyThis episode’s guest:• Dorie Klissas on LinkedIn• Email: [email protected] and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

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The Art of Making a Story 'Pitchable' with Dorie Klissas

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