The Art of Making Money in Theater

We sit down with Forward Theater Director of Development Sarah Milestone to talk about every theater's favorite word: REVENUE.  Making money in theater is a delicate dance. We dive into the world of donors, events, and the (lack of) government support for an artform that relies on more than just ticket sales to thrive. Correction at 18:56: Economic impact of the arts in the state of Wisconsin is $930 million and in Dane County it is $350 million according to the most recent research from Americans for the Arts. It was mistakenly reported at $400 million for the state.