The Art of Missing Out: How FOMO is Revolutionizing Arts Attendance

In this episode of ARTS Redefined, Angela Meleca speaks with Professor Jim O'Connell, a seasoned arts management expert, about the transformative power of the arts and the challenges of audience development in a changing landscape. They discuss the unique role of empathy in defining the arts, the ephemeral nature of live performance, and the importance of long-term engagement strategies. Tune in to explore how professional communities, strategic marketing, and measuring societal impact can help sustain the relevance of the arts. Chapters 00:00 Defining Art and Its Importance 02:05 The Third Space: Community and Professional Associations 04:58 The Phenomenon of Audience Development 09:14 Understanding Audience Behavior and Predictions 12:11 The Ephemeral Nature of Performing Arts 14:06 FOMO: Creating Urgency in Attendance 15:00 The Graying of the Audience and Long-Term Engagement 20:13 The Role of Nostalgia in Arts Attendance 25:04 Measuring Arts Impact and Public Value 30:12 The Future of Arts Management and Empathy