The Art of Negotiation | How to create win-win situations in Business

from Better Than Yesterday · host Sunil Gera

Have any questions or just wanna have a chat? Send us a text ;)Negotiation isn’t about winning or losing — it’s about finding balance. In this episode, I share real-life examples from my career in sales and management to explain how true negotiation leads to win-win outcomes.From understanding your customer’s needs, to learning the concepts of BATNA (Best Alternative to a Negotiated Agreement) and ZOPA (Zone of Possible Agreement), this episode will help you master the mindset behind successful communication — in business and in life.Podcast: Better Than yesterday by Sunil GeraAvailable on Spotify, Apple podcasts, Amazon Music, Podcast Index and BuzzsproutSocials:Instagram: @betterthanyesterday.podcastFacebook: Better Than YesterdayHi, I’m Sunil Mohan Gera.I’m passionate about exploring ideas that help people live better — whether it’s through financial freedom, personal growth, health, or lifestyle choices. On Better Than Yesterday, I share insights, stories, and practical tips to inspire you to grow every day and create the life you want.Support the show

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This episode is 21 minutes long.

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This episode was published on November 3, 2025.

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