The Art of Noticing: What The Noticer Taught Me About Marriage & Business (Ep. 278)

Most people read to check off a list. Mary Jo reads to implement — and The Noticer by Andy Andrews is one of the books that changed how she connects with clients, leads her team, and shows up in every relationship she has. In this episode, Mary Jo breaks down The Noticer and why every business owner should read it. The core idea is simple but powerful: people show you exactly how they want to be treated — through what they do, what they give, and what they value. Are you paying attention? In this episode: Why reading 52 books a year is worthless if you implement nothing How to apply love languages to your client relationships (and why it works) The art of noticing what your employees, clients, and family truly value Real-life examples: a baking friend, a Christmas party, and a broken septic pipe The book about difficult people that frustrated Mary Jo — and why she doesn't recommend it Why you're allowed to quit a book that's not serving you Books mentioned: The Noticer — Andy Andrews The Noticer Returns — Andy Andrews The Traveler's Gift — Andy Andrews 📩 Questions? Ideas for the show? Reach out: [email protected]  📘 Grab the Life Without the Bank book and your BYOB book → http://www.withoutthebank.com  🎙️ Know someone Mary Jo should interview? Send it her way! Chapters: 00:00 Read to Apply 00:41 Podcast Intro 01:16 Why I Review Books 02:08 Why The Noticer Rocks 03:18 Notice People Better 04:26 Gifts and Gratitude 06:49 Business and Employees 10:23 Respect in Marriage 11:51 Matching Client Style 14:10 Bad Books and Quitting 16:48 Reading Without Racing 17:55 Wrap Up and Requests