The art of persuasive storytelling | Kelly D. Parker episode artwork

EPISODE · Jun 17, 2024 · 16 MIN

The art of persuasive storytelling | Kelly D. Parker

from TED Business

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. After the talk, Modupe shares how she uses storytelling at work.  Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Jun 17, 2024

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The art of persuasive storytelling | Kelly D. Parker

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