The art of persuasive storytelling | Kelly D. Parker

What this episode covers

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action. After the talk, Modupe shares how she uses storytelling at work. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of TED Business?

This episode is 16 minutes long.

When was this TED Business episode published?

This episode was published on June 17, 2024.

What is this episode about?

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative...

Can I download this TED Business episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.