The Art of Prep and Story with Melissa Waage

On this week’s pod, I had the joy of talking with the wonderful Melissa Waage — a brilliant strategist, long-time environmental advocate, and now VP of Advocacy & Engagement at Sandy Hook Promise.We dig into campaign strategy fundamentals, what it really takes to move decision-makers, why preparation and storytelling matter so much, and how to keep people engaged even through long, hard fights (looking at you, Inflation Reduction Act!). Plus, Melissa shares the best piece of advice she ever got and why self-care matters for campaigners.Sandy Hook Promise: https://www.sandyhookpromise.org/Find and subscribe:Substack and your favorite platforms.Contact: [email protected] us on LinkedIn and Bluesky