The Art of Preparation: How to Thrive in High-Stress Environments

In this episode of Amplify Your Business, we interview Tammy Barlette, a former Air Force Pilot for 20 years and now a successful entrepreneur. She is the co-founder of Athena's Voice, a speaker referral business that aims to empower and inspire women in the military aviation community. Tammy is also the founder of Cross Check, a mental performance coaching business for aviators. Join us as Tammy shares her journey as an entrepreneur and the lessons she has learned along the way. She emphasizes the importance of not going on the entrepreneurial journey alone as well as the need to anticipate and then overcome challenges. Tammy also highlights the significance of defining success on one's own terms and not conforming to societal expectations. Tammy encourages entrepreneurs to embrace challenges, prepare for obstacles, and seek help when needed.   To learn more visit http://www.athenasvoiceusa.com    00:00 - Intro. 01:02 - Three important things for entrepreneurs: don't do it alone, don't give up, define success. 02:02 - Define success as making a positive impact and matching personal lifestyle. 03:50 - Introduction to Athena's Voice and its purpose. 06:11 - Introduction to Cross Check and its purpose. 09:46 - Overcoming challenges and applying mental performance principles. 11:28 - Advice for entrepreneurs: expect and tackle challenges, and solve problems. 12:43 - Framework for problem-solving and handling challenges. 16:24 - The importance of developing confidence and pushing out of comfort zones. 18:41 - The loneliness of entrepreneurship and the need for support. 20:16 - The challenge of analysis paralysis and decision-making. 21:13 - The importance of establishing personal core values. 24:15 - Redefining success and transitioning the first business model. 25:39 - The importance of mental performance training. 28:13 - Plans to expand beyond aviation in the future. 29:06 - The challenge of deviating from the niche too quickly. 30:53 - Potential applications of Tammy's course outside of aviation. 36:12 - Sacrifices of successful entrepreneurs like Elon Musk and Jeff Bezos. 37:06 - Realization of being in control of one's business and life. 38:07 - How to connect with Tammy Barlette for coaching and courses. 38:56 - Release date and motivation for completing a course. 39:39 - The importance of deadlines and motivation in achieving goals. 40:18 - Outro.