The Art of Quitting | From Junior Doctor to Tech CEO

Verena and Simon discuss the most underrated founder skill: knowing when to quit. Drawing on data that shows 42% of startups fail because of a lack of market need, they explore why founders often fall into the "sunk cost" trap and how to differentiate between a challenge that requires grit and a signal that an idea simply doesn't work.They introduce the 30-Day Kill Test: a practical, data-driven framework for validating demand through landing pages and waitlists before spending months building the wrong product.Interview: Simon sits down with David Bourne, who transitioned from a junior doctor to a medtech founder. David is the creator of SimPat, an AI-driven simulation platform designed to help medical students and healthcare professionals practice patient interactions.David shares his journey of teaching himself to code to solve a gap in medical education and discusses the "Start-Launch-Grow" phases of building his MVP. He also reflects on the vital role of accountability and building a support system to navigate the "trough of sorrow" in the early days of a startup.👉 Learn more: millionlabs.com👉 Follow us on YouTube: https://www.youtube.com/@MillionLabs