The Art of Scaling Companies and Clients with Mike Harris

Mike Harris, COO & Partner, UPRoar PR by Moburst, has helped hundreds of brands—from early-stage startups to global enterprises—launch products, build credibility, and navigate today’s fast-moving media landscape. In this episode, Mike shares how he helped grow UPRoar PR from a boutique startup into a nationally recognized, award-winning agency now partnered with Moburst. He also discusses how he helped Hyperice grow from a Kickstarter campaign to a $2 billion company and how AI is changing brand management. Key Takeaways:- Mike's past work as an NFL field producer- The importance of keeping your great employees- How AEO is changing brand management Episode Timeline:2:15 What is the NFL's streaming strategy?4:45 The NFL's most intense fans7:00 How did Mike help UPRoar scale to a national agency?10:30 How does your culture change after 20 employees?14:00 Mike's four-year strategy to scale his company for sale17:00 Why AI can only do so much19:15 How HyperIce grew to a $2 billion company24:40 How is AI changing brand management 29:00 Does AEO change messaging?30:30 Mike's thought leadership philosophyThis episode’s guest:• Mike Harris on LinkedIn• Uproarpr.comSubscribe and leave a 5-star review: https://pod.link/1496390646Contact Us!•Join the conversation by leaving a comment!•Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.