'The Art of Selling a Premium Product' with Usman Gulfaraz

Welcome to the Scale with Strive podcast,  the place where you come to listen to some of the world’s most influential leaders of the SaaS industry. 🚀I am your host, Adam Richardson and on today’s podcast, I’m excited to speak with Usman Gulfaraz!With a strong pedigree background in the Tech Sales Space, Usman has worked for companies such as Oracle, Shape Security, Tessian and is now currently the CRO at Speechmatics, a Series B funded 'Speech to Text' AI Platform.Some of my key takeaways from our conversation were:💡 The challenges and sacrifices of being a top performing Sales Rep. 💡 Selling a Premium Product – the Process, Marketing and Product Development required.💡 And of course, Usman's philosophy around hiring great Sales Reps.Let’s Dive in!________________________________________________________________________________  Watch the episode on YouTube 🎥 –https://youtu.be/tG4JBn_xIiY Connect with Usman here - https://www.linkedin.com/in/usman-gulfaraz-4447807/ Connect with Adam here - https://www.linkedin.com/in/saasheadhunter/Learn more about Strive here - https://scalewithstrive.com/solutions/  _________________________________________________________________________________ 11:47   Keys to Success in Sales19:57  Navigating Sales Challenges With Oracle31:22  Positioning as a Premium Solution41:07  Thought Leadership and Market Segmentation50:08  Sales Process and Execution Strategies58:13  Sales Pipeline and Product Development Strategies1:14:37  Building Success Through Forward-Thinking