The art of selling has to change because the art of buying has changed - Interview with John Jantsch of Duct Tape Marketing

Today’s interview is with John Jantsch of Duct Tape Marketing who has recently added Duct Tape Selling to the set of books that he has authored. John joins me today to talk about his new book, how sales in changing and what sales people and businesses can do to adapt to their changing environment to help serve their customers better. This interview follows on from my recent interview: Building valuable customer support communities – Interview with Rob Howard of Zimbra – and is number one-hundred and two in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.