The Art of Selling Luxury Second Homes with Denise Edmondson - EP 36

Hosts Kristin James and Cory Wall sit down with luxury real estate expert Denise Edmondson, Principal Broker at Power Play Destination Properties. Denise reveals how she helps developers market second homes and branded residences by creating emotional connections through storytelling, curated experiences, and selection events.Learn how affluent buyers have shifted post-pandemic, why belonging matters more than beauty, and how a choreographed sales strategy can sell out projects worth hundreds of millions in a single day.🎧 Hosted by: Kristin James & Cory Wall🎙 Featuring: Denise Edmondson – Principal Broker & Director of Sales, Power Play Destination PropertiesDenise Edmondson — Denise is the principal broker and director of sales at PowerPlay Destination Properties, with over 15 years of experience in the Texas real estate market. She is an expert in luxury real estate and place-driven storytelling. Under her leadership, PowerPlay has redefined how luxury developments are positioned, focusing on what buyers truly value in a second home. Denise’s passion for creating exceptional lifestyles for her clients is matched only by her dedication to authenticity in real estate.💡 What You’ll Learn: ✔️ Denise’s real estate journey and rise to leadership ✔️ Why storytelling drives luxury real estate sales ✔️ How buyer psychology has changed post-pandemic ✔️ The role of connectors, networks, and curated events ✔️ A behind-the-scenes look at selection events📇 Connect with  Denise Edmondson:🌐 Website → http://www.powerplaydestination.com/📸 Instagram → https://www.instagram.com/mareatexas🎙 Follow Cory & Kristin:📷Cory’s Instagram → https://www.instagram.com/corywallrealestate/🔗Cory’s LinkedIn → https://www.linkedin.com/in/cory-wall-85a327110/📷Kristin’s Instagram → https://www.instagram.com/kejanes62/🔗Kristin’s LinkedIn →  https://www.linkedin.com/in/janeskristin/🔖 Don’t Forget to LIKE 👍, SUBSCRIBE 🔔 & COMMENT 💬 Below!💎 Produced by Icons of Real Estate - https://iconsofrealestate.com/ Hosted on Acast. See acast.com/privacy for more information.