The art of social selling

What exactly is social selling and how does it differ from traditional cold outreach? How can we best leverage our presence and influence on social media to build influence, make connections, grow relationships and trust? In this episode of One Vision, Theo chats with Tim Hughes, social selling innovator and pioneer, and author of “Social Selling: Techniques to Influence Buyers and Changemakers”, on the art of social selling. Hint: It’s about building community and relationships. Don’t spam!One Vision Podcast is a fintech, banking, and AI podcast hosted by Theodora Lau (Founder, Unconventional Ventures; author of Banking on (Artificial) Intelligence). One Vision goes beyond the headlines on AI, agentic commerce, digital banking, financial inclusion, and the future of money — with founders, analysts, venture capitalists, technologists, and operators building the next chapter of financial services. New episodes weekly. Featured guests include leaders from Ant, bunq, J.D. Power, Forrester, IBM, Microsoft, Salesforce, SAS, SAP, and Wall Street Journal. Recognized in American Banker's Top 20 Most Influential Women in Fintech. Hosted on Acast. See acast.com/privacy for more information.