The Art of Sports Content w/Phoenix Suns' Shawn Deloney

For sports brands, content creation is its version of show business. Check any sports social media feed and you’ll see energetic hype videos, crisp infographics, and trendy TikTok crazes. Fans can’t get enough of them when they come out, and then they move on to the next thing. Of course, that next thing could be more of the same, or it could be a new platform that the brand maneuvers into to stay relevant in another digital space.Joining VP of Content and Engaged Learning Brian Clapp is the Phoenix Suns’ Shawn Deloney, the NBA franchise’s associate director of content. Deloney joined the Suns as a production assistant in 2011 while wrapping up his undergraduate at Arizona State and gained full-time employment as a digital video producer upon graduating in 2013. As a result, he lives in the sports social media sphere for the Suns and satisfies the fanbase’s unending appetite for content.Catch the full episode of the WorkInSports Podcast where Clapp and Deloney discuss:What early memories of working in the sports industry stick with him today.How being with a winning team helps perform the day-to-day aspects of the job.The differences in content strategy between the NBA and NFL.The ins and outs of the gameday experience.How he balances working in sports with his family life.