The Art of Storytelling in Marketing

from The Executive Edge · host Sue Firth

Episode 154 Released November 16, 2023 In this episode Randy Crane – the "fearless marketer" – promotes the use of greater emotion in the marketing process. Randy talks about sales techniques and how difficult it can be to sound original, authentic, or even innovative. Randy feels many of the old school methods are now outdated such as the Features, Advantages, and Benefits process he's seen used in the past. Visit www.suefirthltd.com for more. Also, connect with Sue on: * LinkedIn * YouTube * Twitter Podcast editing & production: @jonbuscall

Episode metadata supplied by the publisher feed · Published Nov 16, 2023

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The Art of Storytelling in Marketing

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