The Art of Successful Marketing with Billy Broas (Bonus EP25)

The best social sharing snippet from this interview... "Well it [marketing] certainly changed a lot. I first thought it was hype and deception and used car salesmen, infomercials, things like that, shouting on social media. But after I really dug into it, I realized that it was really just helping people get what they already want. And when I started looking at it that way, it really changed my perspective on it. And it made it something that I actually, I never thought I would, but I actually enjoyed doing."In this episode, I chat with Billy Broas, author of Simple Marketing for Smart People. We discuss the common mistakes business owners make in marketing and how to focus on high-leverage activities, like developing a strong core message. You will want to tune in to hear Billy's perspective on how an argument-based approach to content marketing can transform your strategy.Enjoy the episode!👉 For all the links and resources mentioned in this episode, check out the supporting blog post here.Stop second-guessing your to-do list and grab the Marketing Energy Matrix to focus on the tasks that actually get you results. 👉 ⁠⁠⁠https://compassdigitalstrategies.com/digital-marketing-services/marketing-energy-matrix/⁠⁠⁠⁠⁠⁠Peek inside my toolbox for all my tools.⁠⁠⁠Visit ⁠⁠⁠Episodes I Like Playlist⁠⁠⁠ for other recommended episodes I've enjoyed.🗞️ Like newsletters?⁠⁠⁠ Digital Marketing Takeaway⁠⁠⁠About This ShowSmall Business Sweet Spot is a podcast show created by Compass Digital Strategies LLC. Founder, Barb Davids, wanted to create a show that was more direct and to the point around topics that improve our small businesses and personal lives. A self-professed podcast junkie, she listens to a variety of shows on her runs and road trips.Compass Digital Strategies is for people who are tired of their website being the thing that stresses them out. Around here, it gets simpler. We’re not here to add more to your plate. This is about having someone who sees what you’re dealing with and helps you sort it out. Clearly. Personally. In a way that doesn’t make you want to pull your hair out.