The Art of Sustainability Communications with Helen Neal

This week on the Net Zero Business Podcast, I'm joined by Helen Neal of HN Communications. We cover a huge number of topics including:Ethics in the PR IndustryThe importance of leadership commitmentBrandmapping to create a compelling Sustainability storyBuilding trust through sharing the positives and difficultiesFocussing on what you have done rather than what you plan to doGreen claims and the nuances of greenwashProgress > perfectionThe pros and cons of the BCorp schemeThe Net Zero Business Podcast is brought to you by Terra Infirma Ltd - Brining Sustainability to Life Hosted on Acast. See acast.com/privacy for more information.