The Art of the Book Launch: April 2018 Ask ALLi Beginners' Self-Publishing Salon

Welcome to AskALLi, the self-publishing advice podcast from the Alliance of Independent Authors. This week it's our monthly beginners' self-publishing salon with advice, tips, and tools for indie authors just starting out. Topics discussed this week include: The 90-day hot new release window and how to manipulate it with a staggered launch effort over several days. Using ads and mailing list along with Bookbub-type services to boost launches. How to assemble a street team as a new or established author. Pricing strategies About the Hosts Jyotsna Ramachandran is the founder of Happy Self Publishing and author of the international bestseller Job Escape Plan. Iain Rob Wright has written over a dozen novels. He's an active member of the Horror Writers Association and has also written a free self-publishing course for authors.