The Art of the Sneak Attack

Even when your issue won't win votes, there are ways to make your political opponents pay. Bradley sits down with his friend and partner, Tusk Strategies CEO Chris Coffey, to break down how the firm helped a climate group go after Rep. Chip Roy in a Texas Republican primary. Running ads on Truth Social and Rumble, they attacked him for not being MAGA enough — a strategy that produced a roughly 20-point swing and forced him into a runoff without mentioning climate change once. Bradley and Chris also dig into New York City's budget crisis, the upcoming 2026 congressional primaries in New York, and what it will take for Mayor Mamdani to succeed in a job that demands pragmatism over purity.This episode was taped at P&T Knitwear at 180 Orchard Street — New York City’s only free podcast recording studio.Send us an email with your thoughts on today’s episode: [email protected] to Bradley's weekly newsletter and follow Bradley on Linkedin + Substack + YouTube.