The Art of Wooing Developers in Latam and How to Hire in an Untraditional Way

In today’s episode of the podcast, we speak with Len Summa, Head of Global Sales at Acid Labs, an end-to-end software design and development firm.  Summa kicks off by sharing why Latam talent is a strategic choice for companies looking to thrive, and how the region offers a rich pool of tech talent due to strong universities and a tech-savvy workforce. He adds that the linguistic abilities and English proficiency of Latam talent make them ideal for global organizations, alongside how the proximity to the U.S. minimizes time zone differences, ensuring smoother collaboration. Summa also takes time to explain the difference between the terms offshore, referring to outsourcing to countries such as India and Eastern Europe, and nearshore, highlighting Latin America as an example.  Following this, Summa shares tips for listeners looking to hire talent in Latam, including the importance of defining needs and choosing reliable partners. And he also highlights the significance of evaluating a partner's track record for stability and quality. We then dive into strategies to retain top talent in Latam, emphasizing workplace transparency and the value of employee contributions. And Summa discusses the work ethic and expectations of Latam talent. Next, Summa shares success stories of how Acid Labs has made a positive impact on clients in Latin America and the U.S. Finally, Summa shares what’s next on the horizon for Acid Labs, where he talks about the company’s growth strategy, focusing on getting better before getting bigger. He elaborates on these expansion plans, and discusses including digital experience practices and collaboration with major tech companies. And he also shares how the company evolves based on client feedback and market demands. Links 🔗 Our Guest🙋: Find out more about Len Summa here (LinkedIn) - https://www.linkedin.com/in/len-summa Find out more about Acid Labs (website) - https://acidlabs.com/en/home/ Brains Byte Back 🧠👨‍💻🎙️: Leave an iTunes review here - https://apple.co/3i60XWu Subscribe on Youtube here - https://bit.ly/3o1M4Z3 Follow us on your favorite podcast platform here - https://bit.ly/3kTfNkY Our Sponsor 💻☎️: Find out more about our sponsor Publicize here - https://bit.ly/3X6p7SB