The artfulness of value exchange in marketing: Insights from a veteran marketer of 30 Years

From running an experiential guerilla agency to leading a cutting-edge strategy firm - in this podcast, we hear about Drew Neisser’s journey at Renegade and starting CMO huddles. Drew Neisser is the founder of Renegade, the award-winning strategic boutique for B2B innovators, and CMO Huddles, the fast-growing community of B2B CMOs. Described by Inc as one of the “sharpest minds” in marketing and by Jay Baer as “one of the strongest B2B marketing thinkers in the world,” Drew is uniquely wired as both a writer and strategist. He has helped dozens of CMOs build unbeatable brands and told the stories of over 450 marketing CATS via his top-rated podcast, Renegade Marketers Unite, his live streaming show, Renegade Marketers Live, and his column for Ad Age. What's on the Menu Finding your industry niche an maneuvering through a crisis The importance of building a collective understanding of your company Inspiration for developing Renegade’s CATS (Courageous, Artful, Thoughtful, Scientific) framework How to determine the true value of your content The importance of the client in marketing How to stand out as a brand in a competitive market