The Artist turned Founder at The Borden Group ft. Melanie Borden

She's So Suite is brought to you by Client Success. The easiest to use, fastest to implement software to reduce churn & increase customer revenue. Request a demo at ⁠https://www.clientsuccess.com/⁠In today’s episode, I'm joined by the dynamic Melanie Borden, Founder and CEO of The Borden Group, who candidly shares her unique pivot from her early dreams as an artist and portrait painter to the fast-paced world of marketing and entrepreneurship. Melani shares how she built her agency almost overnight, leveraging her expertise and a LinkedIn community she cultivated from the ground up. From managing million-dollar marketing budgets in the auto industry to navigating tough rooms filled with skepticism, Melanie gets real about overcoming adversity, workplace aggression, and the challenges of being the youngest—and often only—woman at the table.Timestamps 0:00 - Preview 1:24 - Melani Borden’s background and The Borden Group3:30 - Leveraging LinkedIn for business and inbound opportunities7:46 - Early Aspirations and Artistic Beginnings10:28 - Career Pivot from Art to Sales, Advertising & Marketing14:28 - Helping a multi-business analyze marketing spend & building an in-house agency 18:30 - Female Leadership and Industry Dynamics21:00 - Overcoming Fear and Building Confidence27:00 - Facing hostile leadership as a young, female change agent & lessons learned32:40 - Developing Resilience and Thick Skin39:05 - Empowering other womenConnect with the guest:Melanie Borden: https://www.linkedin.com/in/melanieborden/Connect with Kristi Faltorusso: Website: ⁠⁠⁠⁠https://www.kristifaltorusso.com/⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/kristiserrano/⁠⁠⁠⁠Follow the Podcast YouTube: ⁠⁠⁠⁠https://www.youtube.com/playlist?list=PLvmKTIOWzy8e3kbzHr4f9VMr1oGfK5Qc_⁠⁠⁠⁠Spotify: ⁠⁠⁠⁠https://open.spotify.com/show/0Pf1SZMvfwvSJTA6WnpNjP⁠⁠⁠⁠Apple Podcasts:⁠⁠⁠⁠ https://podcasts.apple.com/us/podcast/shes-so-suite-podcast/id1730535499⁠⁠⁠⁠To learn more about Wednesday Women check out theirWebsite: ⁠https://www.wednesdaywomen.org/⁠LinkedIn page: ⁠https://www.linkedin.com/company/wednesday-women/⁠Connect with the Show Producer:Manali: https://www.linkedin.com/in/manalibhat/_____________________Keywords:career prioritization, career advancement, mentoring for women, marketing strategy, personal branding, LinkedIn presence, C-suite women, female leadership, in-house agency, agency startup, social media, content strategy, business consulting, overcoming fear, career pivots, entrepreneurship, artist to entrepreneur, marketing budgets, marketing consulting, executive branding, adversity in the workplace, women in automotive, thick skin, career growth, professional networking, client acquisition, crisis management, leadership challenges, inbound marketing, business development, digital transformation, emotional intelligence, brand storytelling_____________________About She's So Suite Podcast: Embark on a journey with Kristi in each podcast episode as she engages in insightful conversations with accomplished women in the C-suite. Explore their unique stories, triumphs, challenges, dreams, and valuable advice that will inspire and empower you. Tune in for an enriching experience as Kristi delves into the depth of their professional journeys and brings you closer to the dynamic world of female leaders at the top.