The Athletic's Mike Vorkunov on the business of basketball in 2025 and beyond

Episode 556 of the Sports Media Podcast with Richard Deitsch features Mike Vorkunov, a basketball writer at The Athletic who covers the intersection of business and basketball. He is also the host and founder of Business Decision, a new podcast and YouTube show that focuses on the intersection of sports, money and power. In this podcast we discuss the challenges of starting an independent podcast and YouTube show; the biggest challenge and biggest opportunities today for the NBA; the NBA's global interests; how the Kawhi Leonard-Clippers-Aspiration story will play out; the women's basketball space for business opportunities; the upcoming WNBA CBA negotiations; a primer on Project B, a prospective women's basketball league to rival the WNBA, and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.