EPISODE · May 4, 2020 · 46 MIN
The Atlantic International Editor Prashant Rao on bringing the publication to a global audience
from The Publisher Podcast by Media Voices · host Media Voices
This week we spoke to The Atlantic's International Editor Prashant Rao about taking The Atlantic's voice to an international audience, the importance of diversity in writing stories for that audience, and what the global Atlantic angle on coronavirus looks like. He also talks about The Atlantic's surge in subscriptions following its decision to take its paywall down on COVID-19 coverage, and why he sees the publication as a 'second subscription'. In the news roundup the team discusses subscription success in the face of coronavirus and takes a brisk tour through the week's news in brief.
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The Atlantic International Editor Prashant Rao on bringing the publication to a global audience
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